创业家（EMP）  
 
EMP Course of Peking University

Admission Brochure
北京大学汇丰商学院创办于2004年，是集教学、研究和社会服务于一体的学院。旨在利用深圳独特的创新环境和毗邻香港国际大都会的有利条件，充分发挥北京大学的科研优势，致力为政府决策部门、研究机构、金融机构以及各类企业培养具有扎实理论基础、实战能力强的高级经济研究与管理人才。
Established in 2004, Peking University HSBC School of Business is an institute boasting an integration of teaching, research and community service. Utilizing a unique environment of innovation and bringing the R&D advantage of Peking University into full play, we are committed to fostering the advanced economic research and administration talents with solid theoretical foundation and strong practical ability for the decision-making departments, research agencies and financial institutions of the government as well as the enterprises of all kinds.
【课程背景】
[Course Background]

随着中国加入世贸组织，从商品市场，到人才、信息和资本市场，中国经济受全球经济一体化的影响日益加深。国内外企业的互动愈加频繁，相互间深入了解、紧密合作、制造共赢的需求越来越大。国内中小企业如何在全球一体化的复杂经济环境中，对市场机遇作出准确判断，将企业做强做大；在与全球伙伴的合作及博弈同时，获取最合理的利益，实现企业价值的最大化。这些都是现今所有创业者亟需解决的课题。
With entry into WTO, China is increasingly influenced by the global economic integration in the aspects from the commodity market to the talent, information and capital market. The enterprises home and abroad have increasing demand for deeper understanding, close corporation and win-win situation, which is reflected in more frequent interactions. How will the small and medium-sized enterprises grow stronger and larger by identifying the market opportunities accurately facing the complex economic situation of global integration? And how will they acquire the most rational benefits to maximize the value of the enterprise while cooperating and gaming with their global counterparts? These issues require urgent settlement by all the entrepreneurs nowadays.

长风破浪会有时，直挂云帆济沧海！为此，北京大学汇丰商学院联合全球相关行业精英，在中国经济最具活力的深圳，为创业者们设计最实用的课程和解决方案，搭建具一个有国际视野的学习和交流互动平台。
Ride the wind and cleave the waves, and set sail to cross the sea! For this purpose, Peking University HSBC School of University, joined by the global relevant industry elites, has designed a most practical course and solutions for the entrepreneurs, providing a study and communication platform of an international outlook.
【课程目标】
[Course Goal]

我们致力为学员创造出
We devote ourselves to creating for the students

一个企业运营和资本运作学习的平台
A platform for learning the enterprise operation and the capital operation

一个创业经验和产业信息沟通的平台
A platform for communication in pioneering experience and industrial information

一个产业市场和金融资本对接的平台
A platform for the industrial market and financial capital to connect

创业家（EMP）课程，专为国内外中小企业创始人和决策者量身订制，旨在帮助学员发现和解决创业过程中的企业运营和资本运作的问题，通过各种真知灼见的碰撞，使学员对企业、对财富、对社会有更深刻的领悟。
The EMP Course is designed for the founders and decision-makers of the small and medium-sized enterprises, aimed at helping students to discover and solve the problems on the enterprise operation and capital operation when starting a business and enabling them to gain a deeper understanding of the enterprise, the wealth and the society.

创业家（EMP）课程，世界上，首次在全球范围内联合顶级商学院创业管理教授、国际知名金融及管理类实战专家；成功创业家、知名金融机构主要负责人等，打造世界顶级师资队伍，为创业者度身订造的具有国际前瞻性的课程。
As pioneering work of international perspective customized for the entrepreneurs, the EMP Course boasts a world-leading team of teachers comprising enterprise management professionals in top business institutes, internationally renowned experts on finance and management, successful entrepreneurs and people in charge of famous financial institutions globally.

创业家（EMP）课程，将联合国内外著名风险投资机构、投资银行、会计事务所、律师事务所建立战略联盟，组建强大项目顾问团队，为创业者的国际经营战略思维和总揽全局的决策把脉，为企业迈向国际化资本市场夯实基础。

For the EMP Course, we have built a strong team of project consultants by forming strategic alliances with famous risk agencies home and abroad, investment banks, public accounting firms and law firms so as to evaluate the strategic thought on international operation and the decisions of commanding the whole situation for the entrepreneurs and lay a solid foundation for enterprises to move towards internationalized capital market.

【课程设置】
[Curriculum]
   创立阶段 成功创业体验之旅：
Establishment Stage Successful Pioneering Experience Tour:
　 　
　 与创业成功的企业家进行近距离深度的交流，参观企业，探讨企业辉煌背后的发展必由之路。
　 Communicate face to face with successful entrepreneurs deeply, visit the enterprises and discuss the necessary development road behind the brilliance of the enterprises.
　 企业家性格测评及心态观念培训
　 Evaluation of the Entrepreneur’s Character and Training on Mentality Concept
　 市场选择与机遇识别：
　 Market Choice and Opportunity Identification:
　 　
　 创业型企业怎样寻找最合适的行业、切入点和目标市场，在不局限于所拥有资源的前提下，如何识别机会、抓住机会、利用机会并创造最大化经济效益。
　 How the entrepreneurs find the most suitable industry, the entry point and target market; how they identify, catch and utilize the opportunities to maximize the economic benefits on the prerequisite beyond the limit of the available resources.
　 商业模式设计：
　 Business Pattern Design:
　 　
　 创业型企业如何整合企业的内外关键要素，保证持续盈利，探讨商业模式创新思路及改进方案，实现企业的最大价值。
　 How entrepreneurs integrate internal and external key factors, maintain sustainable benefits, discuss the innovative thought on the business model and maximize the value of the enterprise.
　 知识产权战略：
　 Intellectual Property Strategy:
　 　
　 创业型企业怎样制定专利战略、商标战略，确保公司的生存基础和竞争优势；如何进行知识产权的管理和保护，使知识产权的价值最大化。
　 How entrepreneurs plan the patent strategy, trade mark strategy to ensure the foundation and competitiveness of the enterprise; how they manage and protect their intellectual property to achieve the maximization.
课外指导 以一对一，或者小组的形式，请上述课程的项目顾问探讨创业家所关心的在创业之初所遗留下来的深层次问题。
Extra-curriculum Guidance In the form of one to one or a small group, the project consultant for the course mentioned above will be invited to discuss the in-depth issues the entrepreneurs are concerned about at the initial stage of starting an undertake.
发展阶段 产品服务发展战略：
Development Stage Products and Services Development Strategy:
　 　
　 主要内容：介绍产品和服务的广义概念。结合具体案例讨论创业型企业产品和服务的方向与聚焦点的选择，产品和服务的开发策略，核心技术及竞争优势的构建，以及对联合研发的评估和管理等问题。
　 Main contents: introduce the general concept of the products and services. Given the specific case, discuss the orientation of the products and services of the entrepren