创业家（EMP）  
 
EMP Course of Peking University

Admission Brochure
北京大学汇丰商学院创办于2004年，是集教学、研究和社会服务于一体的学院。旨在利用深圳独特的创新环境和毗邻香港国际大都会的有利条件，充分发挥北京大学的科研优势，致力为政府决策部门、研究机构、金融机构以及各类企业培养具有扎实理论基础、实战能力强的高级经济研究与管理人才。
Established in 2004, Peking University HSBC School of Business is an institute boasting an integration of teaching, research and community service. Utilizing a unique environment of innovation and bringing the R&D advantage of Peking University into full play, we are committed to fostering the advanced economic research and administration talents with solid theoretical foundation and strong practical ability for the decision-making departments, research agencies and financial institutions of the government as well as the enterprises of all kinds.
【课程背景】
[Course Background]

随着中国加入世贸组织，从商品市场，到人才、信息和资本市场，中国经济受全球经济一体化的影响日益加深。国内外企业的互动愈加频繁，相互间深入了解、紧密合作、制造共赢的需求越来越大。国内中小企业如何在全球一体化的复杂经济环境中，对市场机遇作出准确判断，将企业做强做大；在与全球伙伴的合作及博弈同时，获取最合理的利益，实现企业价值的最大化。这些都是现今所有创业者亟需解决的课题。
With entry into WTO, China is increasingly influenced by the global economic integration in the aspects from the commodity market to the talent, information and capital market. The enterprises home and abroad have increasing demand for deeper understanding, close corporation and win-win situation, which is reflected in more frequent interactions. How will the small and medium-sized enterprises grow stronger and larger by identifying the market opportunities accurately facing the complex economic situation of global integration? And how will they acquire the most rational benefits to maximize the value of the enterprise while cooperating and gaming with their global counterparts? These issues require urgent settlement by all the entrepreneurs nowadays.

长风破浪会有时，直挂云帆济沧海！为此，北京大学汇丰商学院联合全球相关行业精英，在中国经济最具活力的深圳，为创业者们设计最实用的课程和解决方案，搭建具一个有国际视野的学习和交流互动平台。
Ride the wind and cleave the waves, and set sail to cross the sea! For this purpose, Peking University HSBC School of University, joined by the global relevant industry elites, has designed a most practical course and solutions for the entrepreneurs, providing a study and communication platform of an international outlook.
【课程目标】
[Course Goal]

我们致力为学员创造出
We devote ourselves to creating for the students

一个企业运营和资本运作学习的平台
A platform for learning the enterprise operation and the capital operation

一个创业经验和产业信息沟通的平台
A platform for communication in pioneering experience and industrial information

一个产业市场和金融资本对接的平台
A platform for the industrial market and financial capital to connect

创业家（EMP）课程，专为国内外中小企业创始人和决策者量身订制，旨在帮助学员发现和解决创业过程中的企业运营和资本运作的问题，通过各种真知灼见的碰撞，使学员对企业、对财富、对社会有更深刻的领悟。
The EMP Course is designed for the founders and decision-makers of the small and medium-sized enterprises, aimed at helping students to discover and solve the problems on the enterprise operation and capital operation when starting a business and enabling them to gain a deeper understanding of the enterprise, the wealth and the society.

创业家（EMP）课程，世界上，首次在全球范围内联合顶级商学院创业管理教授、国际知名金融及管理类实战专家；成功创业家、知名金融机构主要负责人等，打造世界顶级师资队伍，为创业者度身订造的具有国际前瞻性的课程。
As pioneering work of international perspective customized for the entrepreneurs, the EMP Course boasts a world-leading team of teachers comprising enterprise management professionals in top business institutes, internationally renowned experts on finance and management, successful entrepreneurs and people in charge of famous financial institutions globally.

创业家（EMP）课程，将联合国内外著名风险投资机构、投资银行、会计事务所、律师事务所建立战略联盟，组建强大项目顾问团队，为创业者的国际经营战略思维和总揽全局的决策把脉，为企业迈向国际化资本市场夯实基础。

For the EMP Course, we have built a strong team of project consultants by forming strategic alliances with famous risk agencies home and abroad, investment banks, public accounting firms and law firms so as to evaluate the strategic thought on international operation and the decisions of commanding the whole situation for the entrepreneurs and lay a solid foundation for enterprises to move towards internationalized capital market.

【课程设置】
[Curriculum]
   创立阶段 成功创业体验之旅：
Establishment Stage Successful Pioneering Experience Tour:
　 　
　 与创业成功的企业家进行近距离深度的交流，参观企业，探讨企业辉煌背后的发展必由之路。
　 Communicate face to face with successful entrepreneurs deeply, visit the enterprises and discuss the necessary development road behind the brilliance of the enterprises.
　 企业家性格测评及心态观念培训
　 Evaluation of the Entrepreneur’s Character and Training on Mentality Concept
　 市场选择与机遇识别：
　 Market Choice and Opportunity Identification:
　 　
　 创业型企业怎样寻找最合适的行业、切入点和目标市场，在不局限于所拥有资源的前提下，如何识别机会、抓住机会、利用机会并创造最大化经济效益。
　 How the entrepreneurs find the most suitable industry, the entry point and target market; how they identify, catch and utilize the opportunities to maximize the economic benefits on the prerequisite beyond the limit of the available resources.
　 商业模式设计：
　 Business Pattern Design:
　 　
　 创业型企业如何整合企业的内外关键要素，保证持续盈利，探讨商业模式创新思路及改进方案，实现企业的最大价值。
　 How entrepreneurs integrate internal and external key factors, maintain sustainable benefits, discuss the innovative thought on the business model and maximize the value of the enterprise.
　 知识产权战略：
　 Intellectual Property Strategy:
　 　
　 创业型企业怎样制定专利战略、商标战略，确保公司的生存基础和竞争优势；如何进行知识产权的管理和保护，使知识产权的价值最大化。
　 How entrepreneurs plan the patent strategy, trade mark strategy to ensure the foundation and competitiveness of the enterprise; how they manage and protect their intellectual property to achieve the maximization.
课外指导 以一对一，或者小组的形式，请上述课程的项目顾问探讨创业家所关心的在创业之初所遗留下来的深层次问题。
Extra-curriculum Guidance In the form of one to one or a small group, the project consultant for the course mentioned above will be invited to discuss the in-depth issues the entrepreneurs are concerned about at the initial stage of starting an undertake.
发展阶段 产品服务发展战略：
Development Stage Products and Services Development Strategy:
　 　
　 主要内容：介绍产品和服务的广义概念。结合具体案例讨论创业型企业产品和服务的方向与聚焦点的选择，产品和服务的开发策略，核心技术及竞争优势的构建，以及对联合研发的评估和管理等问题。
　 Main contents: introduce the general concept of the products and services. Given the specific case, discuss the orientation of the products and services of the entrepreneur and the choice of the focus, the formation of the core techniques and competitive edge and the evaluation and management of combined research and development etc.
　 创业企业市场营销：
　 Entrepreneurs Marketing:
　 　
　 重点介绍创业型企业市场开发与销售的基本理念，结合具体案例讲解创业型企业如何评估、计划和实施其市场开发策略和销售策略，如何实现差异价值化等内容。
　 Focus on the introduction of the basics of the entrepreneur on the market exploration and sale and explain how entrepreneurs evaluate, plan and implement their market development strategy and sales strategy and how they realize the value differentiation etc.
　 组织结构与流程设计：
　 Organizational Structure and Procedure Design:
　 　
　 重点介绍，公司组织和体系的基本概念、种类和特征，如何构建适合创业阶段及长期发展目标的组织结构和业务流程。结合实际案例讨论如何进一步完善创业型公司的组织构架与体系构架等重要结构。
　 Focus on the introduction of the basic concept, categories and features of the corporate organization and system and of how to form the organizational structure and business process suitable for the initial stage of starting an undertaking and the long-term development. In the context of the specific case, discuss how to perfect the important structures of the entrepreneurs such as the organizational structure and systematic structure etc.
　 企业人才培养与激励：
　 Enterprise Talents Nurturing and Encouragement:
　 主要包括，了解人力资源管理战略的理念和观念，结合实际案例讲述创业型公司中，如何选拔、培养和管理中高级人才，如何在股权、期权及薪酬方面进行激励，以及跨文化管理团队的建设等问题。
　 Mainly cover the philosophy and the notion of human resources management strategy and account of how entrepreneurs choose, nurture and manage mid and senior talents, how they make encouragement in equity, option and salary and the team work with intercultural management in the context of the specific case.
　 财务报表及财务规划：
　 Financial Statement and Planning:
　 　
　 介绍财务报表的结构和相关法规，财务规划的基本理念。结合实际案例，讲授如何读懂财务报表，及创业企业如何依据公司的发展目标，对企业的经营活动进行合理的财务的规划和管理。
　 Introduce the structure and the relevant regulations of the financial statement and the basics of the financial planning. Given the specific case, teach on how to understand the financial statement and how entrepreneurs conduct the financial planning and management properly on their operations based on the long-term development goals of the companies.
课外指导 以一对一，或者小组的形式，请上述课程相关项目顾问探讨创业家所关心的企业运营当中遇到的特定问题。
Extra-curriculum Guidance In the form of one to one or a small group, the relevant project consultants of the course mentioned above will be invited to discuss the special issues the entrepreneurs are concerned about during the business operations.
治理阶段 企业股权结构设计与公司治理
Governance Stage Corporate Equity Structure Design and Corporate Governance
　 　
　 讲授公司治理和股权结构的基本概念，讨论股权结构与公司内部治理和外部治理的相互影响。结合实际案例，讨论创业型公司如何建立适应目前情况和中长期发展目标的股权结构，完善现有股权结构的方法。
　 Teach the basics of the corporate governance and the equity structure and discuss the equity structure and the interplay between the internal governance and external governance of the company. In the context of a specific case, discuss the way the entrepreneur establishes the equity structure suitable for the current situation and mid-term and long-term development goal and perfect the current equity structure.
　 企业董事会构建与运作
　 Establishment and Operation of the board of directors of the company
　 　
　 讲授公司董事会制度的特征、性质与功能，董事会的职责、产生方式和权限，董事会与公司治理的相互影响。结合实际案例，讲授董事会如何更好的履行职能，董事长或大股东如何做好一个核心领导人。
　 Teach the features, nature and functions of the board of directors of the company, the responsibilities, formation mode and rights of the board and the interplay between the board and the corporate governance. In the context of a specific case, teach how the board of directors performs its functions in a better way and how the chairman and the large shareholder make good core leaders.
　 风险管理与企业内控
　 Risks Management and Corporate Internal Control
　 　
　 讲授风险管理的概念和要素，风险的种类和管理方法等内容，探讨风险管理与公司治理、内部审计的关系。结合实际案例，讨论如何建立公司战略风险管理体系。
　 Teach the concept and key factors of the risks management, risk categories and management approach etc; discuss the relationship between the risks management and the corporate governance and internal audit. In the context of a specific case, discuss how to establish the strategic risks management sys tem of the company.
课外指导 以一对一，或者小组的形式，请上述课程相关项目顾问探讨创业家所关心的企业治理当中遇到的特定问题。
Extra-curriculum Guidance In the form of one to one or a small group, the relevant project consultants of the course mentioned above will be invited to discuss the special issues the entrepreneurs are concerned about during the corporate governance.
融资阶段 商业计划书：
Financing Stage Business Plan：
　 　
　 讲授商业计划书的主要组成部分，撰写商业计划书的目的和功用。如何了解阅读者的需求，如何协调公司内部资源撰写商业计划书，以及如何选择合作伙伴并共同完撰写工作。
　 Teach the main parts of the business plan, the purpose and the function of drawing up a business plan. Teach how to find out the reader’s needs, how to coordinate the internal resources of the company in drawing up a business plan and how to choose a good partner to complete the business plan together.
　 借贷市场融资：
　 Financing in the Credit Market：
　 　
　 介绍国内外现有各种借贷市场运作机制、结构和规则，目前形式和发展趋势。结合实际案例讨论创业型企业如何从各种借贷市场进行融资，包括相关渠道、规模、规则和风险等问题。
　 Introduce the operation mechanism, structure and rules of the existing credit markets home and abroad, the current situation and development trend. In the context of a specific case, discuss how entrepreneurs raise capital in various credit markets, including the relevant channels, scale, rules and risks etc.
　 风险投资市场融资：
　 Financing in the Risk Investment Market：
　 　
　 重点内容包括介绍各种风险投资基金的运作方式和结构组成，VC对企业的分析评估程序，投资条款，退出机制的内容等。结合实际案例讨论如何与VC进行沟通和谈判，如何给企业正确定价，以及评估VC带来的附加价值等。
　 Focus on the introduction of the operation mode and the structure of various risk investment funds, VC’s analysis and evaluation procedures on the enterprise, investment provisions and the exit route mechanism etching the context of a specific case, discuss how to communicate and negotiate with VC, how to price the enterprise properly and evaluate the additional value VC brings about etc.
课外指导 以一对一，或者小组的形式，请上述课程相关项目顾问探讨创业家所关心的企业融资当中遇到的特定问题。
Extra-curriculum Guidance In the form of one to one or a small group, the relevant project consultants of the course mentioned above will be invited to discuss the special issues the entrepreneurs are concerned about when the enterprise raises capital.
上市阶段 上市流程及创业企业上市战略选择：
IPO Stage Going Public Procedures and Strategic Choice for Entrepreneurs to Go Public：
　 　
　 主要内容包括，介绍全球主要证券交易所的基本情况和相关法规，及上市的流程和合作伙伴。结合实际案例讨论创业型企业如何选择上市的地点、合作伙伴和上市的时机。
　 The main contents cover the introduction of basic information and the relevant regulations of the main stock exchanges worldwide, the procedures for going public and the partners. In the context of a specific case, discuss how entrepreneurs choose the right locations and opportunities to go public and how they find good partners.
　 投资银行选择与合作
　 Investment Bank Selection and Cooperation
　 　
　 讲授投资银行的运营方式、业务领域。结合实际案例，讲授创业型企业在上市过程中与投资银行如何沟通与合作，投资银行能够给企业带来怎样的附加价值。
　 Teach the operation modes and business scope of the investment banks. In the context of a specific case, teach how entrepreneurs communicate and negotiate with the investment banks when they go public and what additional value the investment banks can bring to the enterprises.
　 会计师事务所选择与合作
　 Public Accounting Firm Selection and Cooperation
　 　
　 讲授国内外会计师事务所的体制、运营方式和业务领域，我国对从事证券相关业务的会计师事务所的相关法规。结合实际案例，讨论创业型企业在上市过程中如何与会计师事务所进行合作。
　 Teach the systems, operation modes and business scope of the public accounting firms home and abroad and the regulations of the country for the public accounting firms engaged in bond-related business. In the context of a specific case, discuss how entrepreneur cooperate with the public accounting firms when the go public.
　 律师事务所选择与合作
　 Law Firms Selection and Cooperation
　 　
　 讲授企业律师如何协助企业进行改制重组建立股份制公司，如何协助企业进行股票发行和上市，律师如何进行尽职调查和撰写《法律意见书》。
　 Teach how the enterprise lawyer assist the enterprises in restructuring and forming companies by shares, how they assist the enterprises in issuing shares and going public and how they conduct a due diligence and write a “legal opinion”.
课外指导 以一对一，或者小组的形式，请上述课程相关项目顾问探讨创业家所关心的企业上市当中可能遇到的特定问题。
Extra-curriculum Guidance In the form of one to one or a small group, the relevant project consultants of the course mentioned above will be invited to discuss the special issues the entrepreneurs are concerned about when the enterprise goes public.
扩张阶段 企业并购整合与战略联盟：
Expansion Stage Enterprise Merger and Consolidation and Strategic Alliances：
　 　
　 介绍企业并购的基本理论、方式和特点，结合实际案例讨论如何通过并购进行扩张，以及并购后如何有效的整合。介绍战略联盟的基本理念，以及形式和特点，并结合实际案例讨论如何构建企业的战略联盟。
　 Introduce the basic theories, modes and characteristics; in the context of a specific case, discuss how to expand though merger and how to consolidate effectively after merger. Introduce the basics, form and characteristics of the strategic alliance; in the context of a specific case, discuss how to establish the enterprise’s strategic alliance.
课外指导 以一对一，或者小组的形式，与银行、VC公司、券商、律师和会计师等项目顾问探讨创业家所关心的融资与上市当中的特定问题。
Extra-curriculum Guidance In the form o f one to one or a small group, discuss the special issues about the financing and going public the enterprises are concerned about with the project consultants such as banks, VC companies, securities traders, lawyers and accountants etc.
境界修为 财富人生：
Self-cultivation Treasure Life：
　 　
　 邀请著名成功企业家座谈，领悟他们对于财富和人生的感受
　 Invite famous and successful entrepreneurs to give talks on the topic mentioned above so that students can realize their feelings towards wealth and life.
　 企业社会责任：
　 Enterprise Social Responsibilities：
　 邀请各领域的大师和前辈座谈，分享他们的人生价值观及其社会责任感
　 Invite the great masters and seniors to share their life values and senses of social responsibility in the talk.
　 儒释道思想与企业家个人修为：
　 Confucianism and Daoism and Entrepreneur’s Individual Integrity：
　 　
　 邀请国学宗师座谈，引领我们体验人生及人性的真谛
　 Invite sinology masters to give talks and guide us to experience the essence of life and humanity.
选修课程 新兴市场机会介绍
Optional Courses Introduction to Emerging Market Opportunities
　 生产与供应链管理
　 Production and Supply Chain Management
　 新技术发展前沿
　 New Technology Frontier Development
　 信息战略与管理
　 Information Strategy and Management
　 其他（请填写）：
　 Other courses (please write them down)
创建创业家同学会
Establish the Student Society of Entrepreneurs

【师资配置】
[Allocation of Teaching Staff]

全球顶级商学院企业管理教授；VC公司合伙人及金融投资领域最具实战经验的业界精英；成功创业企业家；社会知名人士。
Professors in enterprise management from top business institutes in the world; the elites with rich field experiences in the investment industries such as VC partners etc; successful entrepreneurs; the social celebrities.